Justin Boots
JustinJustin is one of the oldest continuously operating boot companies in the United States. While best known for their working boots and Ropers, vintage Justin exotics from the mid-20th century are increasingly sought after by collectors.
History
H.J. Justin founded the company in 1879 in Spanish Fort, Texas, a small cattle-crossing town on the Chisholm Trail. He began by repairing boots for cowboys driving herds through the area, and soon started crafting custom boots to order. By the early 1900s, Justin had relocated to Nocona, Texas, and built a thriving mail-order business. The company eventually moved its headquarters to Fort Worth, Texas, where it became one of the largest boot manufacturers in the world.
Justin's growth was fueled by innovation and accessibility. The company was among the first to offer boots in standardized sizes through catalog sales, bringing quality western footwear to customers who had previously relied on local cobblers. The Justin family's legacy extends beyond the namesake brand — H.J. Justin's daughter Enid went on to found Nocona Boots, creating a family dynasty in western boot making. Justin Industries grew into a conglomerate that also owned Tony Lama and Nocona before being acquired by Berkshire Hathaway in 2000.
Product Lines
Justin's most iconic contribution to western footwear is the Roper boot, a low-heeled, round-toed design that became the standard for working cowboys in the 1980s and remains popular today. The brand also produces the Exotic line featuring Smooth Ostrich, Caiman, and Teju Lizard at moderate price points. Their George Strait collection, developed with the country music legend, blends classic styling with modern comfort. The Justin Original Workboots (J.O.W.) line serves the industrial and agricultural markets.
Identification Tips
Justin boots carry the "J" brand on the outsole and the Justin name stamped inside the shaft. Vintage Justin boots from the 1950s-1970s often have a distinctive cursive "Justin" logo and "Fort Worth, Texas" stamping. The company used a style numbering system that can help date boots — early numbers are shorter and simpler, while later models use longer alphanumeric codes. On vintage exotics, look for the quality of the skin selection and hand-stitching on the shaft, which was notably higher on pre-1980s production. Pull straps typically feature the Justin name in block lettering.
Notable Models
- Classic Roper — The boot that defined a category. Round toe, low roping heel, and a shorter shaft designed for arena work.
- Full Quill Ostrich AQHA — A partnership with the American Quarter Horse Association, featuring premium Full Quill Ostrich vamps.
- Vintage Lizard Cowboy — Mid-century Justin Teju Lizard boots are prized for their skin quality and classic western proportions.
- George Strait Roundup — A modern classic that blends traditional J-toe styling with updated comfort features.